Simple and Effective - Website Surveys
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or just plain confusing? Did they find it easy to navigate and maybe the most important thing, did they find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they find the website?
- Are they accessing the website for business or pleasure?
- Did they find the information they were looking for?
- How easy was it for them to navigate the website?
- Would they recommend the website to others?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey