Freephone 0800 Numbers Can Support SEO Campaigns
0800 numbers beef up call rates because the caller knows they are free of charge to them. It’s a way of demonstrating to your potential customers just how far you are prepared to go to help them in the sale. It’s a free service that will encourage enquiries and flesh out your commitment to customer service.
However, the use of 0800 numbers can also help with online marketing campaigns, so essential to ensuring business survival, let alone prosperity, nowadays. It’s evident to many businesses that getting online is the only way to keep their heads above water in the present economic environment, however there is still a need to make your marketing budget perform as effectively as possible, even if all that effort is going into Internet marketing. Using an 0800 number is a great way to provide data so that you can determine where business is coming from when you’re running a PPC campaign to supplement any SEO activity.
The combination of Google Analaytics and 0800 number data can give you an accurate idea of which channel is performing well, and therefore which channel to give more budget to.That can be accomplished by just using a different number on the site based on how the enquiry came there. In fact, there’s no reason why you cannot use several different 0800 numbers to cover all the different methods a potential client or buyer finds their way into and accesses your site.
Google Analytics gives good historic information about where your online business is coming from, but making a sale will often still depend on the customer making an inbound phone call.No matter how informative you make your website, especially if your product or service is complex, there are customers who will still want to speak with a person before making a purchase.
Giving out a free 0800 number will increase inbound traffic and allow you to maximse the natural visibility achieved via SEO.Because it’s free, there are no budgetary excuses for applying this level of tracking to your online business.Aside from the fact that it encourages callers (because they know it’s free), an 0800 number will provide valuable data to collate and measure the success of marketing campaigns.