How to create a survey using Survey Galaxy
Designing surveys is considered easy; but is it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following twenty tips will help you with your survey questionnaire design.
1. What is the survey’s purpose?
Surveys and questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When designing a survey don’t lose sight of its purpose.
2. Give the survey a good title
The survey title is key and an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.
3. Keep the survey as short as possible
Every question asked should be asked for a reason. Concentrate on the ‘need to know’ questions and minimise ‘nice to know’ information.
4. Use plain English, maintain consistency and avoid terminology, acronyms and asking questions that could result in ambiguous answers
Be careful when wording the question. If a question is unclear then there is every chance that respondents may understand the question differently to that intended by the publisher making any analysis of the data worthless or at the very least suspect.
5. Avoid questions that are long
Try to use short sentences wherever possible. Long questions can cause a respondent discomfort and lead to them abandoning the survey.
6. Ask one question at a time
Avoid confusing the respondent with a question like ‘Do you like tennis and athletics?’
7. Do not influence the answer
It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell alcohol to minors be prosecuted?’ is likely to have no value.
8. Make sure that the answer format used allows the respondent to answer the question being asked
Ensure that the respondent is able to answer how they really feel or they may abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.
9. When you are compiling your survey consider how you will analyse the results once the survey has been published
If a question is asked that allows a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how answers can be grouped. For example “Indicate your length of service?” - ‘less than 1 year’, ‘between 1 and 6 years’ and ‘more than 6′.
10. Try and ensure that the questionnaire flows
Group the questions into clear categories as this makes the task of completing the survey easier for the participants.
11. Target your respondents carefully
Sometimes you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t match your target profile.
12. Allow respondents to expand on their answers and/or make comments
By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Keep in mind though that for a large sample collection it may be difficult to analyze free text open ended responses.
13. If the survey you are conducting is to be confidential ensure that your pledge is upheld
If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed once the survey has finished.
14. Weigh up the advantages and disadvantages of allowing respondents to be anonymous or identifiable
If your respondents are to be anonymous then you will be unable to follow up specific complaints or match “pre” or “post” surveys. Allowing people to remain anonymous can however have advantages for example it would allow people to respond without possible peer pressure.
15. Carefully consider what the best response format will be
Being consistent with the format used for responses is good practice. When designing your survey keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. If a radio response can be used do not use a check box.
16. Advise the respondent as to the approximate time it will take to complete the survey
Respondent drop out can increase if there is no end in sight to the survey questions. It is good practice to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.
17. Provide respondents with the survey end date
Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.
18. Test the survey
Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.
19. Before publishing the survey check the survey several times
Check and check again that the survey is grammatically correct and makes sense. If possible get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.
20. Thank the respondent
Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.
To get started there are numerous survey software websites to choose from.